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DENNERY IN THE US SEGMENT

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The Dennery segment is a genre of music that is indigenous to Saint Lucia the brand of soca started many years ago and was localized to the east coastal community of Dennery. Nowadays, Dennery segment is a global phenomenon that has people in every nook and cranny of the globe gyrating, exercising, and tapping their feet to the infectious rhythmic beats. The lyrics are quite tong in cheek but the overall feeling that the Dennery segment brings is one of togetherness and a raw sense of what it is to party like a saint Lucian. Now the Government of Saint Lucia has embraced the genre and has decided to have some input into the branding packaging and marketing of the product.

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